Is the grass greener somewhere else? Communities lure new residents with cash incentives

When Davida Gaffney’s lease in Oakland, California, ended last spring, she had a “come to Jesus moment.” 

The 42-year-old loved living near her sister in the city, but she struggled to find a place with the creature comforts she and her 13-year-old daughter wanted. Apartments with outdoor space and in-unit laundry cost more than $3,000 a month.

Dismayed by the real estate market and ready for a change, Gaffney googled “towns that will pay you to move.” She stumbled on a program in Rooks County, Kansas that would pay her $5,000 in cash to relocate and offered a number of other benefits, including an income tax waiver, a pass to state parks and a lunch with the area’s economic development director.