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Supplements are beneficial for dogs, not just humans

EverRoot understands canine pals may need a little extra support beyond their normal diet.

Every dog deserves to feel their best, but like humans, they all have unique needs. Regular vet visits, proper diet and exercise can all help, but sometimes our canine pals need a little extra support above and beyond their normal diet.

That’s where EverRoot dog supplements, powered by Purina come in: Developed by Purina’s experts in animal nutrition, EverRoot dog supplements come in multiple forms, covering a variety of key health benefit areas. This helps pet parents further personalize their dog’s supplement plan to meet their unique needs and preferences.


With a focus on natural and organic ingredients and a commitment to traceable sourcing, EverRoot stands out for making sure that their dog supplements have everything your dog needs, without the things they don’t.

To help dogs get the personalized nutrition they need, the brand teamed up with top athlete and health enthusiast Laila Ali to launch EverRoot’s new line of soft chew dog supplements. As a fitness expert, Ali believes in extending the same care she takes for her own health to her beloved pups, Malibu and Buddy.

“I want them to be around for the long haul, so it feels good to know I’m giving my dogs the best chance to look and feel their best with tasty soft chews they love,” said Ali, who is the daughter of the late great professional boxer and humanitarian Muhammad Ali.


To her credit, Ali is a four-time undefeated boxing world champion, CEO of Laila Ali Lifestyle brand and a devoted dog enthusiast. Inspired by her love for animals, she collaborated with EverRoot to introduce EverRoot Soft Chews. At home, these chews provide a way for Ali to take care of her own dogs based on their unique needs and preferences; she gives Buddy the EverRoot soft chew supplement for hip and joint support and the EverRoot multi-benefit soft chew to Malibu.


However, pet owners don’t need to be sports heroes like Ali to provide world-class care to their pets. Thanks to EverRoot, meeting a dog’s unique wellness needs just got a whole lot easier.

Finding the right ingredients is key

With more than a century of experience, Purina and its scientists are trusted experts in animal nutrition. They understand that all dogs are different, and that’s why EverRoot Soft Chews are formulated to benefit their needs.

EverRoot takes pride in helping dogs on their personal health journeys. To do just that, the brand has committed to sourcing and traceability practices. Every ingredient in EverRoot dog supplements has a purpose, a reason to be there.


In creating supplements, they have searched the world for organic ingredients, such as soothing chamomile and Sri Lankan coconut, and sourced oils from wild-caught Alaskan salmon and cod from Marine Stewardship Council-certified fisheries.

Using high-quality ingredients produces equally strong benefits. As one example, the chamomile EverRoot uses in their supplement can help calm nervous pups. Likewise, organic coconut and fish support a dog’s overall well-being, from joint, skin and coat health to mental alertness.


They’ve also tapped into unexpected ingredients like green-lipped mussels harvested from New Zealand’s pristine waters to support heart health.

Since ancient times, safflower oil has been a valued skin remedy and remains effective in supporting sensitive skin today. EverRoot has also sourced Montmorency cherries for their organic tart cherry powder to promote cognitive function and mental alertness.

These are just a few examples of the carefully selected ingredients that ensure dogs get the best nutrition in a form that they’ll love.

Health benefits and a taste dogs enjoy

EverRoot’s dog supplements cover a wide range of health benefits and natural ingredients tailored for dogs including:

  • Multi-Benefit: Supports immunity with spirulina, featuring pumpkin and cod liver oil for digestion and skin health.

  • Hip & Joint: Eases stiffness due to normal daily exercise and activity with green-lipped mussels and omega-3 fatty acids from salmon oil and cod oil.

  • Skin & Coat: Ideal for sensitive skin, enriched with vitamin E and omega-3 fatty acids from cod liver and safflower oil.

  • Calming: Natural chamomile for dogs experiencing nervousness, hyperactivity or environmentally induced stress.

  • Digestion: Pumpkin and probiotics aid in reducing occasional loose stool due to stress or dietary changes.

Dr. Annie Valuska, who has a doctorate in animal behavior and works as a principal scientist in pet behavior and welfare at Purina, stresses the importance of understanding what dogs enjoy.

Based on their knowledge of dogs and their targeted needs, EverRoot’s supplements come in a variety of forms, from oils that can be mixed right into their regular pet food to chewable tablets. Their newest offering, soft chew supplements, makes it even easier to personalize a pup’s nutrition.


“You might notice that your dog prefers soft, meaty treats instead of crunchy biscuits,” Valuska said. “That’s why I’m so excited that EverRoot is giving dog owners more options with the soft chew supplement form. It’s another great way to personalize your dog’s supplement plan to their specific tastes.”

EverRoot Soft Chews are available at select retailers and online through EverRoot’s website.

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